![]() ![]() “You hear that thing-10 seconds, five seconds, 30 seconds in the beat,” he said. Talking to Apple Music around the release of Culture II, Offset described the group’s particular Zen. Their first album, Yung Rich Nation, came out in 2015 the Grammy-nominated Culture followed in 2017, with a sequel ( Culture II) a year later to the week. Along with Future and Young Thug, Migos became figureheads not just for the Atlanta trap scene, but also for trap nationwide, pioneering a sound both progressive and hugely bankable (due in no small part, it should be said, to producers like Zaytoven and Metro Boomin). Coming through the combine of Quality Control Records (also home to Lil Yachty), they took off quickly, collecting cosigns-Drake, Kanye, Lil Wayne-like Halloween candy. Raised in the northern suburbs of Atlanta, the group-cousins Offset and Quavo, and the latter's nephew Takeoff-started recording while still in high school, Takeoff making beats while Quavo and Offset were out at football practice. ' Outside of Migos, Quavo appeared on Drakes ' Portland ' track, and the OVO rapper returned the favor on. This song marks the third collaboration between Migos and Drake, following the Toronto MCs remix of ' Versace ' in 2013 and the Atlanta trios 2018 hit ' Walk It Talk It. Few artists have had that sort of swift or tectonic impact on the culture. Qua out here havin his way, and like the third Migo, I take. ![]() But there was something hypnotic about it, too: By the time you got through with “Versace”, for example, you’d heard the title so much-nearly 200 times-the word felt atomized, more a weird collection of sounds than something with real-world meaning. As Migos’s first single, Versace, started to blow up, Coach and Pee signed more local artists to deals that covered touring, merchandise, publishing, and licensing.For QC, music came first, and when great the sound was as much an advertisement for tours, merchandise, and endorsements as it was a product to sell. The triplet rhythms, the staccato flow, the way they crushed their syllables up against the front end of the bar and capped their lines with ad-libs that flew by like buckshot: It was a sound that felt like a hotline into rap’s id. Within months of Migos entering the mainstream with 2013’s “Versace”, it felt like the group’s style was everywhere.
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